SMILESET RESEARCH

Smile hiders: new survey explores how Americans manage and conceal their smiles


How smile self-consciousness is affecting confidence, photo habits, workplace interactions, dating, and everyday social experiences.

Based on a survey of 1,200 U.S. adults conducted by Pollfish.

Published June, 1 2026


SMILESET RESEARCH

Smile hiders: new survey explores how Americans manage and conceal their smiles


How smile self-consciousness is affecting confidence, photo habits, workplace interactions, dating, and everyday social experiences.

Based on a survey of 1,200 U.S. adults conducted by Pollfish.

Published June, 1 2026


For millions of Americans, smiling no longer feels automatic. Every photo, FaceTime call, or tagged Instagram post creates another opportunity to analyze their teeth, facial expressions, and appearance. Instead of smiling instinctively, many people are adjusting their expressions, practicing camera-ready smiles, or hiding their teeth altogether in an attempt to look more photogenic. In other words, more Americans are experiencing "smile anxiety" than ever before.


To learn more about smile anxiety and how it impacts Americans socially, professionally, and emotionally, SmileSet surveyed 1,200 U.S. adults about their confidence, photo habits, insecurities, and smile-related regrets. The findings reveal how deeply appearance anxiety has become woven into modern life — and how many people are quietly changing their behavior because of it.

Key takeaways

More than half of Americans (56%) say smile self-consciousness affects their overall confidence at least a moderate amount, including 29% who say it affects their confidence a great deal.

64% of Americans are likely to hide their smile when taking photos, making it the #1 suppression trigger. More than half (55%) default to a closed-mouth smile even when genuinely happy.

Nearly 2 in 3 Americans (65%) agree that improving their smile would boost their everyday confidence, and 57% say it would make them more confident in dating or romantic situations.

Nearly 1 in 3 Americans (32%) are often or always aware of how others perceive their smile in professional settings, and 44% say smile self-consciousness has held them back professionally.

62% of Americans regret not smiling more openly in past moments at least sometimes, with Millennials feeling it most acutely at 76%.

Over half of Americans (56%) have used AI tools at least occasionally to edit photos or manage their appearance, and nearly 1 in 4 (22%) have used AI specifically to improve their smile in photos.

Men use AI to edit their appearance more often than women (66% vs. 47%), are substantially more likely to suppress their smile daily (36% vs. 22%), and feel more self-conscious about their smiles at work (38% vs. 26%).

Most Americans are already managing their smile anxiety by avoiding showing their teeth (41%), practicing a dedicated photo smile (35%), and looking into professional whitening or straightening (26%).

For millions of Americans, smiling no longer feels automatic. Every photo, FaceTime call, or tagged Instagram post creates another opportunity to analyze their teeth, facial expressions, and appearance. Instead of smiling instinctively, many people are adjusting their expressions, practicing camera-ready smiles, or hiding their teeth altogether in an attempt to look more photogenic. In other words, more Americans are experiencing "smile anxiety" than ever before.


To learn more about smile anxiety and how it impacts Americans socially, professionally, and emotionally, SmileSet surveyed 1,200 U.S. adults about their confidence, photo habits, insecurities, and smile-related regrets. The findings reveal how deeply appearance anxiety has become woven into modern life — and how many people are quietly changing their behavior because of it.

Key takeaways

More than half of Americans (56%) say smile self-consciousness affects their overall confidence at least a moderate amount, including 29% who say it affects their confidence a great deal.

64% of Americans are likely to hide their smile when taking photos, making it the #1 suppression trigger. More than half (55%) default to a closed-mouth smile even when genuinely happy.

Nearly 2 in 3 Americans (65%) agree that improving their smile would boost their everyday confidence, and 57% say it would make them more confident in dating or romantic situations.

Nearly 1 in 3 Americans (32%) are often or always aware of how others perceive their smile in professional settings, and 44% say smile self-consciousness has held them back professionally.

62% of Americans regret not smiling more openly in past moments at least sometimes, with Millennials feeling it most acutely at 76%.

Over half of Americans (56%) have used AI tools at least occasionally to edit photos or manage their appearance, and nearly 1 in 4 (22%) have used AI specifically to improve their smile in photos.

Men use AI to edit their appearance more often than women (66% vs. 47%), are substantially more likely to suppress their smile daily (36% vs. 22%), and feel more self-conscious about their smiles at work (38% vs. 26%).

Most Americans are already managing their smile anxiety by avoiding showing their teeth (41%), practicing a dedicated photo smile (35%), and looking into professional whitening or straightening (26%).

The rise of the "safe" smile

In the nonchalant era, more and more people are opting to hide their natural smile in favor of more toned-down facial expressions. People are worried that their natural smile will change how other people see them, which leads to a concerted effort to conceal their expressions.

The rise of the safe smile

28%

of Americans suppress their natural smile every day, hiding or changing how they grin around others.

Where we're most likely to hide our smile

Taking photos

64%

Posting photos to social media

57%

Around people they just met

55%

On a date

48%

At the workplace

48%

During work video calls

42%

While laughing unexpectedly

40%

Around close friends

16%

Source: SmileSet Survey

SmileSet

Nearly one-third (28%) of Americans are suppressing their natural smile on a daily basis, purposely hiding or changing the way they smile. This number doubles when someone brings out a camera: 64% said they're likely to adjust or hide their smiles for a photograph, and 56% default to a "camera-ready" smile that's distinct from their real grin. In a time where everyone has a camera in their back pocket, people are practicing their smiles in the mirror to make sure they look good. Other places where people intentionally hid or changed their smiles included:


  • In photos meant for social media (57%)

  • Around people they'd just met (55%)

  • On a date (48%)

  • At the workplace (48%)

  • During work-related video calls (42%)

  • While laughing unexpectedly (40%)


This data makes it clear: people have guards up about their smiles, and only let them down around a select few.


Men and women had different attitudes towards their looks. Over a third of men (36%) purposely suppress their smiles every day, compared to 22% of women. This counters the assumption that appearance anxiety primarily affects women and highlights the way that society has conditioned men to hide their emotions and project a "tough" exterior. This sentiment also echoes in the type of smile men are willing to provide in photos — 47% of women default to a close-mouthed smile for photos, compared to 63% of men.


Gen Zers of all genders were most likely to purposely hide their smiles in everyday life at 36% — over three times the amount of baby boomers who said the same (12%). As the most online generation, they may be the most aware of their looks, after being exposed to looksmaxxing content and other corners of the internet that amplify self-scrutiny.

The rise of the "safe" smile

In the nonchalant era, more and more people are opting to hide their natural smile in favor of more toned-down facial expressions. People are worried that their natural smile will change how other people see them, which leads to a concerted effort to conceal their expressions.

The rise of the safe smile

28%

of Americans suppress their natural smile every day, hiding or changing how they grin around others.

Where we're most likely to hide our smile

Taking photos

64%

Posting photos to social media

57%

Around people they just met

55%

On a date

48%

At the workplace

48%

During work video calls

42%

While laughing unexpectedly

40%

Around close friends

16%

Source: SmileSet Survey

SmileSet

Nearly one-third (28%) of Americans are suppressing their natural smile on a daily basis, purposely hiding or changing the way they smile. This number doubles when someone brings out a camera: 64% said they're likely to adjust or hide their smiles for a photograph, and 56% default to a "camera-ready" smile that's distinct from their real grin. In a time where everyone has a camera in their back pocket, people are practicing their smiles in the mirror to make sure they look good. Other places where people intentionally hid or changed their smiles included:


  • In photos meant for social media (57%)

  • Around people they'd just met (55%)

  • On a date (48%)

  • At the workplace (48%)

  • During work-related video calls (42%)

  • While laughing unexpectedly (40%)


This data makes it clear: people have guards up about their smiles, and only let them down around a select few.


Men and women had different attitudes towards their looks. Over a third of men (36%) purposely suppress their smiles every day, compared to 22% of women. This counters the assumption that appearance anxiety primarily affects women and highlights the way that society has conditioned men to hide their emotions and project a "tough" exterior. This sentiment also echoes in the type of smile men are willing to provide in photos — 47% of women default to a close-mouthed smile for photos, compared to 63% of men.


Gen Zers of all genders were most likely to purposely hide their smiles in everyday life at 36% — over three times the amount of baby boomers who said the same (12%). As the most online generation, they may be the most aware of their looks, after being exposed to looksmaxxing content and other corners of the internet that amplify self-scrutiny.

Every photo feels high-stakes

Photos seem to trigger smile anxiety for many people, leading them to try an "optimized" look instead of smiling naturally. Over half of Americans take a selfie at least once a week, and many are opting for a stoic look over a smile. Others end up deleting dozens of photos before finding one where their face looks just right. Smile anxiety changes people's behavior when the camera comes out in a multitude of ways:

  • 55% default to a closed-mouth smile in photos

  • 54% ask to be untagged from photos

  • 48% use a 'photo-ready' smile instead of their natural smile

  • 45% choose photos carefully based on their smile

  • 45% delete photos of themselves because of how their smile looks

  • 41% frequently ask for a photo to be retaken

  • 44% frequently avoid having their photos taken at all


When the camera comes out

83%

of Americans say their smile looks different in photos than in real life.

How photo anxiety reshapes everyday behavior

Default to a closed-mouth smile in photos

55%

Ask to be untagged from photos

54%

Use a "photo-ready" smile, not their natural one

48%

Choose photos carefully based on their smile

45%

Delete photos of themselves

45%

Avoid having their photos taken altogether

44%

Frequently ask for a photo to be retaken

41%


Women delete photos far more than men

51%

of women have deleted photos

39%

of men have done the same

Source: SmileSet Survey

SmileSet

When it comes to photos of themselves, women are curators. Over half (51%) have deleted photos of themselves, while only 39% of men admitted to the same. Men, though, were equally likely to avoid the camera altogether, with 41% dodging photographs compared to 41% of women. For women, deleting photos can be a confidence boost, allowing them to focus on the moments where their smile did look as good as they'd hoped. Men seem to take a "less is more" approach.


Both behaviors point to the same underlying issue: many Americans don't feel comfortable existing naturally in photos. Instead of capturing memories spontaneously, people are increasingly treating photos as something to manage, edit, or avoid entirely.

Every photo feels high-stakes

Photos seem to trigger smile anxiety for many people, leading them to try an "optimized" look instead of smiling naturally. Over half of Americans take a selfie at least once a week, and many are opting for a stoic look over a smile. Others end up deleting dozens of photos before finding one where their face looks just right. Smile anxiety changes people's behavior when the camera comes out in a multitude of ways:

  • 55% default to a closed-mouth smile in photos

  • 54% ask to be untagged from photos

  • 48% use a 'photo-ready' smile instead of their natural smile

  • 45% choose photos carefully based on their smile

  • 45% delete photos of themselves because of how their smile looks

  • 41% frequently ask for a photo to be retaken

  • 44% frequently avoid having their photos taken at all


When the camera comes out

83%

of Americans say their smile looks different in photos than in real life.

How photo anxiety reshapes everyday behavior

Default to a closed-mouth smile in photos

55%

Ask to be untagged from photos

54%

Use a "photo-ready" smile, not their natural one

48%

Choose photos carefully based on their smile

45%

Delete photos of themselves

45%

Avoid having their photos taken altogether

44%

Frequently ask for a photo to be retaken

41%


Women delete photos far more than men

51%

of women have deleted photos

39%

of men have done the same

Source: SmileSet Survey

SmileSet

When it comes to photos of themselves, women are curators. Over half (51%) have deleted photos of themselves, while only 39% of men admitted to the same. Men, though, were equally likely to avoid the camera altogether, with 41% dodging photographs compared to 41% of women. For women, deleting photos can be a confidence boost, allowing them to focus on the moments where their smile did look as good as they'd hoped. Men seem to take a "less is more" approach.


Both behaviors point to the same underlying issue: many Americans don't feel comfortable existing naturally in photos. Instead of capturing memories spontaneously, people are increasingly treating photos as something to manage, edit, or avoid entirely.

What Americans want to change about their smiles

After scrolling through social media and seeing photos from influencers with veneers, lip filler, and professional editing software, many Americans begin to feel insecure about their own looks. Our expectations around how "good" a smile must look have increased in recent years, and people are feeling the pressure.

What we'd change about our smiles

60%

of Americans have received a negative comment about their teeth, mouth, or smile at some point in their life.

Tooth color tops the list of smile insecurities

The color of their teeth

41%

How smile looks when teeth show

36%

Alignment or shape of teeth

31%

Smile not feeling natural in photos

30%


What others have actually said about people's smiles

23%

teeth look stained

20%

smile looks forced

16%

teeth are crooked

Source: SmileSet Survey

SmileSet

The leading cause of smile insecurity in Americans was the color of their teeth, at 41%. Women felt much more strongly about the brightness of their teeth than men; 50% of women cited insecurity about tooth color, compared to only 29% of men.


Similarly, over a third (36%) are dissatisfied with the way their smile looks when their teeth are visible, rising to 45% among Gen Z. Another 31% felt insecure about the alignment or shape of their teeth. Just under a third (30%) think their smile does not feel natural in photos — rising to 36% among women.


These worries aren't unfounded: 60% have received at least one negative comment about their mouth, teeth, or smile. One in five (20%) had been told that their smile looks forced or unnatural, rising to 32% among Gen Z. Even one unkind comment can lead to a lifetime of hiding real smiles.

What Americans want to change about their smiles

After scrolling through social media and seeing photos from influencers with veneers, lip filler, and professional editing software, many Americans begin to feel insecure about their own looks. Our expectations around how "good" a smile must look have increased in recent years, and people are feeling the pressure.

What we'd change about our smiles

60%

of Americans have received a negative comment about their teeth, mouth, or smile at some point in their life.

Tooth color tops the list of smile insecurities

The color of their teeth

41%

How smile looks when teeth show

36%

Alignment or shape of teeth

31%

Smile not feeling natural in photos

30%


What others have actually said about people's smiles

23%

teeth look stained

20%

smile looks forced

16%

teeth are crooked

Source: SmileSet Survey

SmileSet

The leading cause of smile insecurity in Americans was the color of their teeth, at 41%. Women felt much more strongly about the brightness of their teeth than men; 50% of women cited insecurity about tooth color, compared to only 29% of men.


Similarly, over a third (36%) are dissatisfied with the way their smile looks when their teeth are visible, rising to 45% among Gen Z. Another 31% felt insecure about the alignment or shape of their teeth. Just under a third (30%) think their smile does not feel natural in photos — rising to 36% among women.


These worries aren't unfounded: 60% have received at least one negative comment about their mouth, teeth, or smile. One in five (20%) had been told that their smile looks forced or unnatural, rising to 32% among Gen Z. Even one unkind comment can lead to a lifetime of hiding real smiles.

When smile anxiety starts affecting real life

When someone focuses entirely on putting out the perfect smile, they spend less time enjoying the moment. Smile anxiety can become a dominating factor in people's lives, diminishing their confidence and reducing their enjoyment of relaxed moments.

When hiding a smile starts to hurt

Six places smile anxiety quietly affects daily life

Their overall confidence

56%

Willingness to appear in photos

52%

How they connect socially

48%

Expressing themselves openly

48%

Dating or romantic experiences

46%

Performance in the workplace

44%


Smile anxiety hits Millennials hardest, Boomers least

61%

of Millennials say smile anxiety has held them back socially

25%

of Boomers say the same, less than half the Millennial rate

Source: SmileSet Survey

SmileSet

Over half of Americans (56%) said self-consciousness about their smile affects their overall confidence, and nearly two-thirds (65%) reported that improving their smile would boost their everyday confidence. Romantic relationships were majorly affected: nearly half (46%) said insecurities have held them back in dating, and 57% said improving their smile would make them feel more confident in romantic situations.


Smile insecurity is following people into the workplace as well. Over two in five Americans (44%) said smile self-consciousness has held them back professionally. Nearly one-third (32%) said they are aware of how their smile is perceived during meetings and interviews — rising to 38% among men but dropping to 26% among women, countering the stereotype that women are overly focused on their appearance at work.

When smile anxiety starts affecting real life

When someone focuses entirely on putting out the perfect smile, they spend less time enjoying the moment. Smile anxiety can become a dominating factor in people's lives, diminishing their confidence and reducing their enjoyment of relaxed moments.

When hiding a smile starts to hurt

Six places smile anxiety quietly affects daily life

Their overall confidence

56%

Willingness to appear in photos

52%

How they connect socially

48%

Expressing themselves openly

48%

Dating or romantic experiences

46%

Performance in the workplace

44%


Smile anxiety hits Millennials hardest, Boomers least

61%

of Millennials say smile anxiety has held them back socially

25%

of Boomers say the same, less than half the Millennial rate

Source: SmileSet Survey

SmileSet

Over half of Americans (56%) said self-consciousness about their smile affects their overall confidence, and nearly two-thirds (65%) reported that improving their smile would boost their everyday confidence. Romantic relationships were majorly affected: nearly half (46%) said insecurities have held them back in dating, and 57% said improving their smile would make them feel more confident in romantic situations.


Smile insecurity is following people into the workplace as well. Over two in five Americans (44%) said smile self-consciousness has held them back professionally. Nearly one-third (32%) said they are aware of how their smile is perceived during meetings and interviews — rising to 38% among men but dropping to 26% among women, countering the stereotype that women are overly focused on their appearance at work.

The lengths Americans go to for a better smile

Even though many people are facing this kind of anxiety, that doesn't mean it's controlling their lives. People want to smile and feel free to emote without judgment, but sometimes that's easier said than done.


To combat smile anxiety, two in five (41%) have purposely avoided smiling with visible teeth. Over a third (35%) have perfected a "photo smile" — a version that looks good on camera but is different from their natural grin. Others are trying to improve their natural smile: over a quarter (26%) have looked into professional whitening or straightening, and 23% have utilized at-home cosmetic treatments.

Every photo feels high-stakes

56%

of Americans have used AI tools to edit photos or manage their appearance before posting online.

22%

used AI specifically to improve their smile

73%

say their smile decides whether they post a photo

Men use AI photo tools far more than women

66%

Have used AI to edit photos

47%

51%

Have used AI to improve smile

28%

MEN

WOMEN


Millennials edit photos with AI 4x more than Boomers

59%

Millennials

14%

Boomers

Source: SmileSet Survey

SmileSet

AI is making it possible for people to create whole new selves with just a few clicks. While this may lead to more matches on a dating app or more likes on social media, it doesn't necessarily solve the root problem: a lack of confidence. And later in life, these people may wish they'd gone with their real smile instead.

The lengths Americans go to for a better smile

Even though many people are facing this kind of anxiety, that doesn't mean it's controlling their lives. People want to smile and feel free to emote without judgment, but sometimes that's easier said than done.


To combat smile anxiety, two in five (41%) have purposely avoided smiling with visible teeth. Over a third (35%) have perfected a "photo smile" — a version that looks good on camera but is different from their natural grin. Others are trying to improve their natural smile: over a quarter (26%) have looked into professional whitening or straightening, and 23% have utilized at-home cosmetic treatments.

Every photo feels high-stakes

56%

of Americans have used AI tools to edit photos or manage their appearance before posting online.

22%

used AI specifically to improve their smile

73%

say their smile decides whether they post a photo

Men use AI photo tools far more than women

66%

Have used AI to edit photos

47%

51%

Have used AI to improve smile

28%

MEN

WOMEN


Millennials edit photos with AI 4x more than Boomers

59%

Millennials

14%

Boomers

Source: SmileSet Survey

SmileSet

AI is making it possible for people to create whole new selves with just a few clicks. While this may lead to more matches on a dating app or more likes on social media, it doesn't necessarily solve the root problem: a lack of confidence. And later in life, these people may wish they'd gone with their real smile instead.

What Americans regret about the smiles they hid

Smile anxiety feels strong in the moment, but as time goes by, many people wish they'd opted for a natural grin over a photo-ready pose. Having the memory of your own real smile becomes more important than looking perfectly polished.

Looking back on the smiles we hid

62%

of Americans regret not smiling more openly in past moments like photos, events, and social occasions.

Regret runs deepest for Millennials, lightest for Boomers

76%

Millennials

65%

Gen Z

44%

Boomers


Men quietly carry more smile regret than women

65%

Regret not smiling more openly

56%

61%

Compare their smile to others

50%

MEN

WOMEN

Source: SmileSet Survey

SmileSet

Comparison appears to fuel much of that regret. Over half of Americans (56%) admitted they compare their smile to other people's. Constant exposure to influencers, celebrities, and AI-edited photos leaves many feeling dissatisfied with their own appearance.


Throughout all of the data, men repeatedly reported behaviors and anxieties that challenge the stereotype that women are more insecure about their appearance. Instead, men are quietly comparing themselves to others, monitoring how they present themselves, and regretting the moments where anxiety kept them from fully expressing themselves. Perhaps openly talking about their worries is the best way to ease these anxieties.

What Americans regret about the smiles they hid

Smile anxiety feels strong in the moment, but as time goes by, many people wish they'd opted for a natural grin over a photo-ready pose. Having the memory of your own real smile becomes more important than looking perfectly polished.

Looking back on the smiles we hid

62%

of Americans regret not smiling more openly in past moments like photos, events, and social occasions.

Regret runs deepest for Millennials, lightest for Boomers

76%

Millennials

65%

Gen Z

44%

Boomers


Men quietly carry more smile regret than women

65%

Regret not smiling more openly

56%

61%

Compare their smile to others

50%

MEN

WOMEN

Source: SmileSet Survey

SmileSet

Comparison appears to fuel much of that regret. Over half of Americans (56%) admitted they compare their smile to other people's. Constant exposure to influencers, celebrities, and AI-edited photos leaves many feeling dissatisfied with their own appearance.


Throughout all of the data, men repeatedly reported behaviors and anxieties that challenge the stereotype that women are more insecure about their appearance. Instead, men are quietly comparing themselves to others, monitoring how they present themselves, and regretting the moments where anxiety kept them from fully expressing themselves. Perhaps openly talking about their worries is the best way to ease these anxieties.

Smiling naturally doesn't have to be so hard

Modern life places a surprising amount of pressure on people to look polished at all times. Between selfies, social media, dating apps, and video calls, many Americans have become increasingly aware of how their smile appears to other people. But beneath the filters, most people are searching for the same thing: the confidence to smile naturally without overthinking it.


The findings reveal that smile anxiety shapes everything from photo habits to workplace confidence. Yet they also point toward something encouraging: many Americans recognize that the moments they value most are the ones where they felt genuinely happy and connected, not perfectly posed. Even people who carefully curate their appearance often admit they regret holding back their real smile in important memories.


As appearance-focused technology continues evolving, the pressure to look flawless online may continue growing as well. At the same time, the data suggests a growing awareness that authenticity matters more than perfection. Smiling naturally may feel difficult in a heavily filtered world, but confidence, comfort, and genuine self-expression are ultimately what leave the strongest impression on the people around us.

Smiling naturally doesn't have to be so hard

Modern life places a surprising amount of pressure on people to look polished at all times. Between selfies, social media, dating apps, and video calls, many Americans have become increasingly aware of how their smile appears to other people. But beneath the filters, most people are searching for the same thing: the confidence to smile naturally without overthinking it.


The findings reveal that smile anxiety shapes everything from photo habits to workplace confidence. Yet they also point toward something encouraging: many Americans recognize that the moments they value most are the ones where they felt genuinely happy and connected, not perfectly posed. Even people who carefully curate their appearance often admit they regret holding back their real smile in important memories.


As appearance-focused technology continues evolving, the pressure to look flawless online may continue growing as well. At the same time, the data suggests a growing awareness that authenticity matters more than perfection. Smiling naturally may feel difficult in a heavily filtered world, but confidence, comfort, and genuine self-expression are ultimately what leave the strongest impression on the people around us.

Methodology

SmileSet surveyed 1,200 U.S. adults through an online poll conducted via Pollfish. The survey examined smile self-consciousness, suppression behaviors, photo curation habits, dissatisfaction drivers, external social pressure, professional and personal impact, AI and digital tool usage, modification and treatment behaviors, and smile regret. Results were analyzed and stratified across demographic segments, including generation (Gen Z, Millennials, Gen X, Baby Boomers), gender, and platform behavior (e.g., dating app usage). Percentages reflect self-reported data and may sum to more than 100% when multiple selections were allowed.


About SmileSet

SmileSet provides clear aligner treatment designed to help people improve their smile comfortably and conveniently from home. By making cosmetic dental care more accessible, SmileSet helps customers build confidence in both their appearance and everyday interactions.


Fair use statement

The information and findings in this article may be shared for non-commercial purposes only. If referenced, please provide proper attribution to SmileSet and include a link back to the original research.

Methodology

SmileSet surveyed 1,200 U.S. adults through an online poll conducted via Pollfish. The survey examined smile self-consciousness, suppression behaviors, photo curation habits, dissatisfaction drivers, external social pressure, professional and personal impact, AI and digital tool usage, modification and treatment behaviors, and smile regret. Results were analyzed and stratified across demographic segments, including generation (Gen Z, Millennials, Gen X, Baby Boomers), gender, and platform behavior (e.g., dating app usage). Percentages reflect self-reported data and may sum to more than 100% when multiple selections were allowed.


About SmileSet

SmileSet provides clear aligner treatment designed to help people improve their smile comfortably and conveniently from home. By making cosmetic dental care more accessible, SmileSet helps customers build confidence in both their appearance and everyday interactions.


Fair use statement

The information and findings in this article may be shared for non-commercial purposes only. If referenced, please provide proper attribution to SmileSet and include a link back to the original research.

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Ready to smile with confidence?

Straighten your smile in 4-6 months. Doctor-prescribed, custom-fit aligners shipped to your door. 60% less than traditional braces.

Over 2 million smiles transformed. 30-day money back guarantee.

SmileSet.com

SmileSet.com