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Why pay more?

Your dream smile shouldn't cost thousands more

SmileSet delivers doctor-reviewed clear aligner treatment without the traditional markup — so more of what you pay goes toward your smile, not unnecessary layers.

Save up to $4k
SmileSet customer comparing aligner prices

Why SmileSet costs less

A more direct path to your smile

Other aligner models add another step between the brand and you. SmileSet delivers treatment directly to you, while keeping doctor review where it matters.

Traditional model

Other aligners

  1. Aligner brand
  2. Dentist / orthodontist
  3. You

More steps. More overhead. More potential markup.

Direct model

Direct to you

SmileSet

  1. Doctor-reviewed & approved
  2. SmileSet
  3. You

Doctor-reviewed and approved treatment, delivered directly.

We cut out the middleman. Not the doctor.

Get started

What we don't cut

Lower cost doesn't mean cutting out clinical oversight

Every SmileSet aligner treatment plan is reviewed and approved by a doctor before treatment begins.

  1. 01 Doctor-reviewed Every treatment plan is reviewed before treatment begins.
  2. 02 Custom treatment Your aligners are made for your individual smile and treatment plan.
  3. 03 Supported throughout SmileSet helps guide you through your treatment journey.

The model is simpler. The care still matters.

Smiling woman holding a SmileSet impression tray

The result

A straighter smile for thousands less

Typical treatment

Can cost thousands more

Traditional aligner treatment often involves additional overhead and markup layers.

SmileSet

Save up to $4k

Doctor-reviewed treatment. Direct to you.

SmileSet makes doctor-reviewed clear aligner treatment more accessible without the traditional pricing structure.

See if SmileSet is right for you

If you've been putting it off, you're not the only one

A lot of people want a straighter smile. What stops them is not the goal — it's the process they think they have to go through.

  • Custom clear aligners

    Made specifically for your treatment plan.

  • Doctor-reviewed treatment

    Clinical review remains part of the process.

  • Treatment guidance

    Clear next steps throughout your smile journey.

  • SmileSet app

    Track treatment and know what comes next.

  • Smile Expert support

    Get help when you have questions.

  • Flexible payment options

    Choose a payment option that works for you.

How SmileSet works

From getting started to getting your new smile

Clear aligner treatment that fits around your life, not the other way around.

  1. Start your assessment

    Tell us a little about your smile. Takes just a few minutes.

  2. Capture your smile

    Complete your impressions at home, or visit a SmileStudio for a free 3D scan.

  3. Doctor review

    Your treatment plan is reviewed and approved by a licensed dental professional.

  4. Start treatment

    Receive your custom aligners and follow your plan.

Get started
Hands holding a clear SmileSet aligner over its box

Straighten your smile

Your new smile could be closer than you think

Many SmileSet treatment plans are designed around a 4–6 month treatment timeline. Individual treatment length varies by smile and treatment plan.

4–6 mo

Opening a SmileSet impression kit

Keep it safe

Your smile doesn't have to wait

Prefer not to pay for treatment all at once? Explore flexible payment options designed to make getting started easier.

  • Pay monthly
  • Flexible plans
  • One tray, replaced as it wears out
  • HSA / FSA eligible

The SmileSet difference

So why does SmileSet cost less?

Other aligners

Brand Office You

SmileSet

SmileSet You Doctor-reviewed

Fewer layers. Less markup.

Simple model. Serious smile care.

SmileSet removes unnecessary layers from clear aligner treatment so you can focus on what actually matters — your smile.

FAQ

Questions? We've got answers

Everything you need to know about why SmileSet costs less and what you get.

Why is SmileSet less expensive than traditional aligner treatment?

SmileSet delivers doctor-reviewed clear aligner treatment without the traditional markup — so more of what you pay goes toward your smile, not unnecessary layers. Other aligner models add another step between the brand and you. SmileSet delivers treatment directly to you, while keeping doctor review where it matters.

Does lower cost mean lower-quality aligners?

No. Every SmileSet aligner treatment plan is reviewed and approved by a doctor before treatment begins. Our aligners are made with BPA-free, medical-grade materials and feature our patented Comfort-Edge Technology for safe, comfortable wear.

Is my SmileSet treatment reviewed by a doctor?

Yes. Every SmileSet treatment plan is reviewed and approved by a state-licensed dental professional, and you'll have two virtual visits covered, allowing you to consult with your prescribing doctor throughout your smile journey.

How long does SmileSet treatment take?

Most SmileSet treatments take 4–6 months. Individual treatment length varies by smile and treatment plan.

Can I pay for SmileSet over time?

Prefer not to pay for treatment all at once? Explore flexible payment options designed to make getting started easier. SmileSet is also FSA/HSA eligible.

How do I know if SmileSet is right for me?

Not everyone is a fit for aligners. Start with a quick check so SmileSet can help identify the right next step for your situation. If a dental professional determines aligners aren't a fit for your case, you won't be charged for treatment.

Real smiles. Real results.

See why people choose SmileSet

49,796 reviews Rated 4.1/5 on

Exceptional customer service!

I haven’t received my SmileSet kit yet, but I already have to commend the customer service I’ve experienced so far! I had received a promotional discount code that unfortunately landed in my junk folder, so I didn’t see it until after I had already placed my order. I reached out to customer support, and without hesitation, they honored the discount and made the entire process completely seamless. I couldn’t have been happier with how they handled it. I’m really looking forward to gifting my wife her SmileSet, and I hope the rest of the experience is just as wonderful as the customer service has been so far!

Salina R.

Exceptional Customer Service

I've had such a great experience with Smile Set! The company is wonderful to work with, and I really appreciate how much they care about their customers and their overall experience. I especially want to recognize Arnie from customer service. From the very beginning, Arnie was incredibly kind, patient, and genuinely helpful. You can tell when someone is simply doing their job versus when they truly care about making sure a customer has a good experience and Arnie definitely went above and beyond. She took the time to listen, answered all of my questions, and made what could have been a stressful situation feel easy and reassuring. I truly appreciated how responsive, understanding, and thoughtful she was throughout the process. She made me feel heard and valued as a customer, which is something that really stands out. Customer service like this makes such a difference. Arnie is a huge asset to Smile Set, and I hope the company knows how much her kindness and professionalism are appreciated. She genuinely made my experience better, and I’m so grateful for her help. Thank you, Arnie, for making my experience such a positive one!

Mili

I was a bit late but Maria was

I was a bit late but Maria was wonderful, very nice and professional. She was quick and very knowledgeable.

Rachel G.
Start smiling more

Your dream smile doesn't have to cost thousands more

Get $500 off your SmileSet treatment and start now.

  • 100+ patents
  • FDA-Cleared
  • 2M+ Happy Customers
  • BPA-Free Materials