From Beginnings
to Breakthroughs
SmileSet, formerly known as Dr. Direct Retainers, began with a simple yet powerful mission: to provide high-quality retainers directly to you. Our journey started by mastering retainers, but we realized there was so much more we could do.
We expanded with our innovative Express Aligner Treatment—our way of helping you perfect your teeth with cutting-edge solutions, faster.
This year, we’ve taken solutions even further with a new comprehensive oral care suite, featuring everything from whitening to ultrasonic cleaners. We now offer everything your smile needs, from aligning to preserving, protecting, and daily maintenance.
Innovating
Tele-Dentistry
From the beginning, innovation has been at the heart of SmileSet. Our founders secured revolutionary tele-dentistry technology from SmileDirectClub, and we’ve since expanded on that heritage to make orthodontic care accessible to all. With over 140 years of collective expertise, our deep industry experience and commitment to cutting-edge technologies and methods help us continue in our mission to offer sophisticated, reliable solutions at approachable prices.
Our Promise
to You
As SmileSet grows, one thing will never change: We believe everyone deserves a confident, beautiful smile—and the means to achieve and maintain it.
No matter your goals, we have the products and personalized care you need to achieve them—embodying our philosophy of "Smile. Set. Go."
Looking
Ahead
At SmileSet, we’ll never stop looking for new, revolutionary ways to achieve and maintain your perfect smile.
